YourReporting vs Swydo
Who Swydo is for
Swydo is a reporting tool centred on PPC and multi-channel marketing reports, with templates, scheduling and per-data-source or per-client style pricing. It suits agencies whose reporting centre of gravity is paid media, who want templated flexibility across ad platforms.
Who YourReporting is for
YourReporting is for small web and SEO agencies who send clients a monthly report and want two things: a report the client actually reads, and a bill that doesn't grow every time the agency wins work. It does one job — the monthly white-label SEO report — and goes deeper on it: eight analyses, plain-English commentary checked against the data, and a section explaining the numbers that look alarming and aren't.
The structural difference: pricing model
Swydo's pricing scales with how much you connect to it — check their pricing page for what you'd pay at your client count. YourReporting charges by plan: £39/month up to 5 clients, £79 up to 20, £129 unlimited. The consequence of any per-client model at scale:
| Clients | Per-client model (illustrative £15.60/client) * | YourReporting |
|---|---|---|
| 10 | £156/mo | £79/mo |
| 25 | £390/mo | £129/mo |
| 40 | £624/mo | £129/mo |
* An illustrative per-client rate to show the shape of the maths — not Swydo's published price. Check their pricing page for what you'd actually pay at your size.
Feature comparison
| Swydo | YourReporting | |
|---|---|---|
| Pricing model | Scales with what you connect — see their pricing | Per plan, flat |
| Data sources | Ad platforms + analytics + more | Search Console, GA4, PageSpeed (SEO-focused) |
| Report format | Templated reports and dashboards | 7-page PDF, question-led, emailed monthly |
| Written commentary | Your team writes it | Generated per section, validated against the data, jargon-free by rule |
| Client logins/dashboards | Shareable dashboards | None — the report is the product |
| Setup | Template configuration | Connect Google, map clients, add branding (~10 min) |
Choose Swydo if…
- Paid media is your main deliverable and Google Ads/Meta reporting depth matters more than SEO analysis.
- You want to design bespoke report layouts per client.
- You already have commentary-writing time built into your month.
Choose YourReporting if…
- The monthly SEO report is the deliverable, and you want it read rather than filed.
- You're growing, and per-client fees have started to feel like a tax on winning work.
- You'd rather the client got seven pages of plain English than a dashboard login they'll never use.
- You want the report to arrive finished — commentary written, jargon stripped, numbers checked — not a canvas to assemble.
The honest way to decide: read our sample report, then look at a Swydo sample, and ask which one your least technical client would read to the end. Then compare the bills at your client count on our pricing page.