Priced by plan, not per client

Your logo, your colours, your sender name and reply-to. We aren't mentioned on the report, in the email, or anywhere your client can see.

Search Console runs two to three days behind and its recent days are provisional; Analytics takes 24–48 hours to finish processing. Reports built on the 1st change after your client has read them. The 4th is the earliest the numbers hold still.

Everything comes straight from Google's APIs, and every table prints its source and date range. One honest caveat: Search Console leaves anonymised searches out of the query table but counts them in totals, so those two never reconcile exactly. We say so in a footnote rather than pretending otherwise.

On the 3rd — the day before your clients' reports go out — we email you about any account where enquiries or traffic have fallen two months running. You get to make the call before the report lands, rather than finding out when they do. It's on the Agency plan, because if you've got five clients you already know how they're doing.

Fair question, and worth being straight about. There are three prices — £39, £79 and £129 — and two points where you'd move up. Inside a plan, clients are free: your bill is identical at 6 clients and at 20. What that means in practice is that your cost per client keeps falling — £3.95 each at 20 clients, £3.23 at 40, £1.29 at 100. Per-client pricing does the opposite: the same fee per client, at 5 clients and at 100, forever.

Then it's £129, and it stays £129 whether you've got 40 or 140. A per-client tool bills you more the moment you win another account.

No — you connect your own Google account, the one that already has access to their Search Console and Analytics properties. Read-only, and you can disconnect it at any time.

We store what's needed to build your reports and show history, nothing more. It's never pooled, sold, or used to benchmark across customers. Disconnect and we delete it.