Local ranking reports, white label
Local clients ask the most direct question in marketing: "when someone near me searches for what I do, do we come up?" A good local report answers that question honestly — and then goes one step further than rankings, because rankings alone don't pay anyone's wages.
Reports can watch up to ten chosen searches per client — "boiler service liverpool", "emergency plumber near me" — and show where the site appears for each, checked from the client's own town, with movement against last month. That sits alongside the fuller Search Console picture, so the client sees both the searches they care about by name and everything else Google is sending.
What a local business actually needs to see
A tracked ranking position is a means, not an end. The report a local business owner values connects three things in a straight line:
- Visibility — how often they appeared when local people searched: "emergency plumber", "dentist near me", "solicitor [town]".
- Visits — how many of those appearances became clicks to the site.
- Enquiries — how many visits became phone taps, form fills and booking requests. In their own word: enquiries, bookings, calls — not "conversions".
When those three move together, the story tells itself. When they don't — plenty of visibility, few clicks; plenty of clicks, few calls — the divergence tells you exactly where the work is. That's why our report leads with "what actually brought business" rather than a wall of position numbers.
The two local-specific findings that matter most
Searches sitting just off page one. For local terms, the difference between position 11 and position 8 is the difference between invisible and phoning. We flag searches ranked 8–20 with genuine monthly demand and quantify the upside in visits — "roughly 120 more visits a month" lands with a business owner in a way "+4 positions" never will.
The branded split. Local businesses often have strong name-recognition in their town, which hides whether the SEO is working. Splitting search traffic into people who searched the name versus people who searched the service answers the client's real question: are we winning people who didn't already know us? When service-searches grow faster than name-searches, the answer is yes — and the report says so, in those words.
Seasonality, handled honestly
Local trades are seasonal. A heating engineer's January and July are different businesses; comparing either month to the one before misleads everyone. Every headline figure in our report carries the comparison against the same month last year alongside month-on-month — and where a year of history doesn't exist yet, the report says that in words rather than showing a fake zero.
White label, all the way down
The report is a PDF in your branding — logo, accent colour, your sender name on the email, replies to your inbox. YourReporting appears nowhere your client can see. There's no client login and no dashboard for them to ignore; the report arrives, they read it, they reply to you.
Priced for agencies with many small clients
Local-focused agencies carry lots of modest retainers, which is exactly where per-client reporting fees hurt most: 30 local clients at ~£15 each is roughly £470 a month before you've done any work. YourReporting is £129 a month for unlimited clients — or £39 up to 5 and £79 up to 20 while you're smaller. Adding your next client changes your bill by nothing. See the pricing in full.
Keyword-position tracking is available as an optional flat-rate add-on (250 checked keywords for £12/month, 1,000 for £29, 3,000 for £59) — allowances are per account, so you point them at the clients that care, and the core report stands on its own without it.
14 days free, no card. The sample report is a local trade — see how it reads.